Jayline Wood Fires – New Zealand Fireplace Brand

Since 1975 Jayline has produced wood fires specifically for New Zealand homes, the look over the years has changed, but the quality, innovation and service have always been paramount focus for the Nelson-based company.

Jayline is produced by Retail Links, a 3rd generation family-owned business specialising in heating and leisure products for kiwis. Jayline has seen many changes in the wood heating industry since 1975 including style, fuel type, technology, efficiency and emissions. Throughout these changes the brand has stayed true to ensuring customer satisfaction with their home heating solution and that customer support including technical advice, parts and troubleshooting are never far away.


The Jayline design team are a specialist collection of creative graphic design, engineering, and market research personnel who are all based in Nelson. Our team research local and international market trends to bring Kiwis the leading product styles and features into a market of rapidly changing technology, style and features. We ensure that new fire designs service customer demand, and provide home heating solutions that meet the needs of typical Kiwi homes of today and tomorrow. Our future technology and innovation programme led to Jayline delivering New Zealand’s first ULEB (Ultra Low Emission Burner) the award winning Walltherm.

The Jayline customer is increasingly discerning and someone who wants a high quality, safe product that exceeds expectations and comes at a fair price. Jayline’s vision is to make our fireplaces the heart of every Kiwi home. We guarantee quality materials that are specified to meet or exceed New Zealand standards for endurance, resilience, and efficiency.

Manufacture & Construction

Once the design has been approved, we partner with a purpose-built production facility that use the latest manufacturing technologies and specified high quality mild-steel to ensure precise reproduction of the new fire designs. CNC-robotics and laser tooling ensure that every fire is a uniform look, a high quality finish, and a consistent performance which gives us great confidence to back it with the industry’s best 15 year warranty.

Further to the design input, the Jayline Technical Services Manager (who has been involved in wood fire design for over 30 years) oversees the technical product assembly and complete finish of each fire, this means no product goes to market without being closely scrutinised to qualify for sale.
A little known fact of the Jayline product delivery is that our production facility deliver over 20,000 wood fires to Australia and New Zealand every year.

Distribution & Delivery

Until recently, Jayline wood fires have been available both in domestic and international markets. We recognise that at present the New Zealand wood fire market is changing dramatically with the increasing uptake of low emission regulations by local governments. The increasing affordability of Ultra Low Emission technology is encouraging more and more Kiwis to choose the environmentally conscious option.
This changing market has spurred our development of new fire technologies, contemporary design, more efficient appliances, with more features, improved customer support and troubleshooting backup.

The Jayline dealer network covers all of New Zealand and some retailers are introducing E-Commerce making supply available to all regions of the country. All distribution is centred out of Jayline’s central hub in Annesbrook, Nelson; this allows a quick delivery of stock to both the upper North and lower South Island.


Since 2016, Jayline has structured the product and service delivery around specialist personnel to handle each specific requirement of the business.

Karen Wilson
Customer Relations Officer
Karen has been with Retail Links for over 10 years and she holds extensive product experience and historic parts knowledge. Karen’s support role includes managing product orders, warranty inquiries, and general wood fire inquiries.

Greg Walsh
General Manager – Jayline
Greg manages the Jayline brand, the product development cycle, international relations, the NZ dealer network, and operational development. Greg regularly travels the country assisting dealers with continually improving the Jayline customer experience.
The Jayline team are supported by in-house logistics, design, finance, marketing, and IT specialists to grow Jayline in the NZ market, and ensure every customer is delighted by their Jayline experience.

Ross Sneddon
Jayline Technical Services Manager
Ross is the lead engineer in wood fire design, assembly, testing, compliance and troubleshooting, Ross has been involved in New Zealand wood fire design and production for over 30 years.

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